/* ===== Kept — design tokens, extracted from aliabdaal.com computed styles ===== */
:root {
  --color-hippie-blue: #7C5CFC;
  --color-mandys-pink: #EDE4FE;
  --color-vivid-tangerine: #B49AFA;
  --color-bittersweet: #6D3BF5;
  --color-valencia: #4C2FAE;

  --color-bg: #FFFFFF;
  --color-cream: #F7F4FE;
  --color-cream-2: #F1E9FE;
  --color-ink: #1B1730;
  --color-ink-soft: #665F82;
  --color-card-bg: #F7F4FE;
  --color-border: #E5DDF7;

  /* Recoleta (paid) substitute -> Fraunces. Elza (paid) substitute -> Plus Jakarta Sans */
  --font-serif: "Fraunces", serif;
  --font-sans: "Plus Jakarta Sans", sans-serif;

  --radius-lg: 20px;
  --radius-md: 14px;
  --radius-pill: 9999px;

  --section-space: clamp(3rem, 6vw, 5rem);
  --container-max: 1280px;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--font-sans);
  font-size: 18px;
  font-weight: 500;
  color: var(--color-ink);
  background: var(--color-bg);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3 {
  font-family: var(--font-serif);
  font-weight: 500;
  line-height: 1.08;
  letter-spacing: -0.02em;
  margin: 0 0 0.5em;
  color: var(--color-ink);
}

h1 { font-size: clamp(2.6rem, 5.4vw, 5.25rem); position: relative; }
h2 { font-size: clamp(2rem, 3.6vw, 3rem); position: relative; display: inline-block; }
h3 { font-size: 1.3rem; letter-spacing: -0.01em; }

p { margin: 0 0 1em; color: var(--color-ink-soft); }

a { color: var(--color-hippie-blue); }

.container {
  max-width: var(--container-max);
  margin: 0 auto;
  padding: 0 3rem;
}

.section { padding: var(--section-space) 0; }
.section-cream { background: var(--color-cream); }

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.5em;
  font-size: 0.95rem;
  font-weight: 700;
  letter-spacing: 0.02em;
  color: var(--color-bittersweet);
  margin-bottom: 1rem;
}

.visually-hidden {
  position: absolute;
  width: 1px; height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
}

/* ===== Buttons ===== */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.5em;
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 1rem;
  padding: 0.7em 1.6em;
  border-radius: var(--radius-pill);
  border: none;
  cursor: pointer;
  text-decoration: none;
  transition: transform 0.15s ease, background-color 0.15s ease;
  white-space: nowrap;
}
.btn:hover { transform: translateY(-1px); }

.btn-primary {
  background: var(--color-bittersweet);
  color: #fff;
}
.btn-primary:hover { background: var(--color-valencia); }

.btn-dark {
  background: var(--color-ink);
  color: #fff;
}
.btn-dark:hover { background: var(--color-hippie-blue); }

.btn-outline {
  background: transparent;
  color: var(--color-ink);
  border: 1.5px solid var(--color-ink);
}
.btn-outline:hover { background: var(--color-ink); color: #fff; }

.link-arrow {
  display: inline-flex;
  align-items: center;
  gap: 0.4em;
  font-weight: 600;
  text-decoration: none;
  color: var(--color-ink);
  font-size: 0.95rem;
}
.link-arrow:hover { color: var(--color-bittersweet); }

.nav-arrows { display: flex; gap: 0.6rem; }
.nav-arrow {
  width: 40px; height: 40px;
  border-radius: 50%;
  border: 1.5px solid var(--color-border);
  background: var(--color-cream);
  display: flex; align-items: center; justify-content: center;
  cursor: pointer;
  color: var(--color-ink);
  flex-shrink: 0;
}
.nav-arrow:hover { background: var(--color-mandys-pink); }

/* Doodles */
.doodle { display: block; }
.doodle-underline { margin-top: 0.15em; }
.heading-row {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 1.5rem;
  flex-wrap: wrap;
  margin-bottom: 2.5rem;
}

/* ===== Nav ===== */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(249, 246, 243, 0.92);
  backdrop-filter: blur(8px);
}

.nav {
  max-width: var(--container-max);
  margin: 0 auto;
  padding: 1.4rem 3rem;
  display: flex;
  align-items: center;
  gap: 1.5rem;
}

.nav-brand {
  font-family: var(--font-serif);
  font-weight: 600;
  font-style: italic;
  font-size: 1.5rem;
  color: var(--color-ink);
  text-decoration: none;
  margin-right: auto;
}

.nav-links {
  display: flex;
  gap: 2rem;
}

.nav-links a {
  color: var(--color-ink);
  text-decoration: none;
  font-weight: 500;
  font-size: 0.98rem;
}
.nav-links a:hover { color: var(--color-bittersweet); }

.nav-cta { flex-shrink: 0; }

.nav-toggle {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 32px;
  height: 32px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 0;
}
.nav-toggle span {
  display: block;
  height: 2px;
  background: var(--color-ink);
  border-radius: 2px;
}

/* ===== Hero ===== */
.hero { padding: clamp(2rem, 5vw, 3.5rem) 0 var(--section-space); }

.hero-grid {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: 3.5rem;
  align-items: center;
  margin-bottom: 3.5rem;
}

.hero-portrait-wrap {
  position: relative;
  width: 100%;
  max-width: 340px;
}

.hero-blob {
  position: absolute;
  inset: -12% -18%;
  z-index: 0;
}

.hero-portrait {
  position: relative;
  z-index: 1;
  aspect-ratio: 1 / 1;
  border-radius: 50%;
  background: linear-gradient(155deg, var(--color-ink) 0%, #2B2140 100%);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--color-cream);
  font-family: var(--font-serif);
  font-size: 3.5rem;
  font-weight: 600;
  border: 6px solid var(--color-bg);
  box-shadow: 0 20px 40px -20px rgba(27, 22, 36, 0.35);
}

.hero-sub {
  font-size: 1.15rem;
  max-width: 46ch;
}
.hero-sub strong { color: var(--color-ink); font-weight: 700; }

.hero-actions {
  display: flex;
  align-items: center;
  gap: 1.75rem;
  flex-wrap: wrap;
  margin-top: 1.75rem;
}

/* Product/stat callout card (Superfocus-style) */
.promo-card {
  position: relative;
  background: var(--color-bg);
  border: 1px solid var(--color-border);
  border-radius: 24px;
  padding: 2.75rem;
  box-shadow: 0 24px 60px -30px rgba(27, 22, 36, 0.25);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2.5rem;
  align-items: center;
}

.promo-doodle {
  position: absolute;
  top: -18px;
  right: 40px;
}

.promo-icon {
  width: 44px; height: 44px;
  border-radius: 12px;
  background: var(--color-ink);
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 1rem;
}

.promo-copy h3 { margin-bottom: 0.5rem; }
.promo-copy p { max-width: 34ch; margin-bottom: 1.4rem; }

.stat-mock {
  background: var(--color-cream);
  border-radius: var(--radius-lg);
  border: 1px solid var(--color-border);
  padding: 1.5rem;
}

.stat-mock-label {
  text-transform: uppercase;
  letter-spacing: 0.06em;
  font-size: 0.72rem;
  font-weight: 700;
  color: var(--color-ink-soft);
  margin-bottom: 0.9rem;
}

.stat-row {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  padding: 0.6rem 0;
  border-top: 1px solid var(--color-border);
}
.stat-row:first-of-type { border-top: none; }

.stat-name { font-weight: 600; font-size: 0.95rem; }

.stat-value {
  font-family: var(--font-serif);
  font-size: 1.6rem;
  font-weight: 600;
}
.stat-muted { color: var(--color-ink-soft); }
.stat-alarm { color: var(--color-valencia); }

.stat-inline {
  font-family: var(--font-serif);
  font-weight: 600;
  font-style: italic;
}

/* Press / proof strip */
.press-strip {
  display: flex;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 1.5rem 2.5rem;
  padding-top: 2.5rem;
  margin-top: 2.5rem;
  border-top: 1px solid var(--color-border);
}

.press-logo {
  font-family: var(--font-serif);
  font-style: italic;
  font-weight: 600;
  font-size: 1rem;
  color: var(--color-ink-soft);
  opacity: 0.55;
  white-space: nowrap;
}
.press-logo-img { opacity: 0.6; filter: grayscale(1); flex-shrink: 0; }

.bio-frame-logo { max-width: 70%; height: auto; }

/* ===== The Gap ===== */
.section-lead {
  font-size: 1.1rem;
  max-width: 65ch;
}

.stat-callout-wide {
  background: var(--color-mandys-pink);
  border-radius: var(--radius-lg);
  padding: 2rem 2.25rem;
  margin-top: 1.5rem;
}
.stat-callout-wide p {
  color: var(--color-ink);
  font-size: 1.25rem;
  margin: 0;
  max-width: 60ch;
}
.stat-callout-icon { flex-shrink: 0; margin-bottom: 0.75rem; }

.offer-frame { position: relative; overflow: hidden; }
.offer-frame-blob { position: absolute; inset: -10%; z-index: 0; }
.offer-frame-inner { position: relative; z-index: 1; }

/* ===== Audit capture ===== */
.audit-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3.5rem;
  align-items: start;
}

.audit-form {
  display: flex;
  flex-direction: column;
  gap: 1rem;
  background: var(--color-bg);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: 2rem;
}

.form-row {
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
}

.form-row label {
  font-weight: 600;
  font-size: 0.9rem;
}

.form-row input {
  font-family: var(--font-sans);
  font-size: 1rem;
  padding: 0.75em 1em;
  border-radius: var(--radius-md);
  border: 1px solid var(--color-border);
  background: var(--color-cream);
  color: var(--color-ink);
}
.form-row input:focus {
  outline: 2px solid var(--color-hippie-blue);
  outline-offset: 1px;
}

.audit-form .btn { align-self: flex-start; margin-top: 0.4rem; }

/* ===== How Kept Works — asymmetric masonry grid ===== */
.help-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
  align-items: start;
}

.help-col { display: flex; flex-direction: column; gap: 1.5rem; }

.help-card {
  background: var(--color-cream);
  border-radius: var(--radius-lg);
  padding: 2.75rem;
}

.help-card.tall { min-height: 420px; display: flex; flex-direction: column; justify-content: flex-end; }

.help-card-icon { margin-bottom: 1.5rem; }

.help-card h3 { margin-bottom: 0.6rem; }
.help-card p { margin-bottom: 1rem; }

.help-more {
  padding: 1rem 0.5rem;
}
.help-more p { margin-bottom: 0.4rem; font-weight: 600; color: var(--color-ink); }

/* ===== Founding offer (collab-style split) ===== */
.offer-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 3.5rem;
  align-items: center;
}

.offer-frame {
  aspect-ratio: 4 / 3.4;
  border: 1.5px solid var(--color-border);
  border-radius: var(--radius-lg);
  background: var(--color-cream);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 2rem;
}

.offer-frame-inner {
  text-align: center;
  color: var(--color-ink-soft);
  font-size: 0.9rem;
  font-weight: 600;
}
.offer-frame-inner .big {
  display: block;
  font-family: var(--font-serif);
  font-size: 2.4rem;
  color: var(--color-valencia);
  font-weight: 600;
  margin-bottom: 0.3rem;
}

.offer-copy h2 { margin-bottom: 0.75rem; }
.offer-copy .btn { margin-top: 0.5rem; }

/* ===== Founder bio band ===== */
.bio-section {
  background: linear-gradient(180deg, var(--color-cream) 0%, var(--color-cream-2) 100%);
  position: relative;
  overflow: hidden;
}

.bio-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 3.5rem;
  align-items: center;
  position: relative;
  z-index: 1;
}

.bio-name { display: block; text-decoration: underline; text-decoration-color: var(--color-bittersweet); text-decoration-thickness: 3px; text-underline-offset: 6px; }

.bio-copy p { max-width: 52ch; }

.bio-actions {
  display: flex;
  gap: 0.9rem;
  flex-wrap: wrap;
  margin-top: 1.5rem;
}

.bio-visual {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 320px;
}

.bio-blob { position: absolute; inset: 0; z-index: 0; }

.bio-frame {
  position: relative;
  z-index: 1;
  width: 78%;
  aspect-ratio: 4/5;
  background: var(--color-bg);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  box-shadow: 0 24px 50px -28px rgba(27, 22, 36, 0.3);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 0.4rem;
  padding: 2rem;
  text-align: center;
}
.bio-frame .brand { font-family: var(--font-serif); font-style: italic; font-weight: 600; font-size: 1.4rem; color: var(--color-ink); }
.bio-frame .caption { font-size: 0.85rem; color: var(--color-ink-soft); font-weight: 600; }

/* ===== Carousel-style card rows (gap stories / proof) ===== */
.carousel-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-bottom: 2.5rem;
}

.story-card { display: flex; flex-direction: column; }

.story-thumb {
  aspect-ratio: 16/10;
  border-radius: var(--radius-lg);
  background: var(--color-cream);
  margin-bottom: 1.1rem;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-serif);
  font-style: italic;
  font-weight: 600;
  font-size: 1.6rem;
  color: var(--color-ink-soft);
}
.story-thumb.c1 { background: var(--color-mandys-pink); color: var(--color-ink); }
.story-thumb.c2 { background: var(--color-hippie-blue); color: #fff; }
.story-thumb.c3 { background: var(--color-bittersweet); color: #fff; }

.story-meta {
  font-size: 0.82rem;
  font-weight: 700;
  color: var(--color-bittersweet);
  text-transform: uppercase;
  letter-spacing: 0.04em;
  margin-bottom: 0.5rem;
}

.story-card h4 { font-size: 1.1rem; font-family: var(--font-serif); font-weight: 500; margin-bottom: 0.6rem; letter-spacing: -0.01em; }

.center-btn { display: flex; justify-content: center; }

/* Testimonial cards reused as "resources" row */
.testimonial-card {
  background: var(--color-cream);
  border-radius: var(--radius-lg);
  padding: 1.75rem;
  display: flex;
  flex-direction: column;
}
.testimonial-card p:first-child {
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 1.05rem;
  color: var(--color-ink);
  flex-grow: 1;
}
.testimonial-card footer {
  font-size: 0.85rem;
  color: var(--color-ink-soft);
  font-weight: 700;
}

/* ===== Newsletter — dotted pattern band ===== */
.newsletter-band {
  background-color: var(--color-cream);
  background-image: radial-gradient(var(--color-border) 1.4px, transparent 1.4px);
  background-size: 18px 18px;
  border-radius: 28px;
  padding: 3.5rem;
}

.newsletter-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  align-items: center;
}

.newsletter-form {
  display: flex;
  gap: 0.75rem;
  flex-wrap: wrap;
}

.newsletter-form input {
  font-family: var(--font-sans);
  font-size: 1rem;
  padding: 0.8em 1.2em;
  border-radius: var(--radius-pill);
  border: 1px solid var(--color-border);
  background: var(--color-bg);
  color: var(--color-ink);
  flex: 1;
  min-width: 200px;
}

.newsletter-fineprint {
  font-size: 0.82rem;
  margin-top: 0.75rem;
  margin-bottom: 0;
}

/* ===== Closer ===== */
.closer {
  text-align: center;
  padding: var(--section-space) 0;
}
.closer .tagline {
  color: var(--color-ink-soft);
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 1.15rem;
}
.closer .btn { margin-top: 1rem; }

/* ===== Footer ===== */
.site-footer {
  background: var(--color-cream);
  border-top: 1px solid var(--color-border);
  padding-top: var(--section-space);
}

.footer-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2rem;
  padding-bottom: 2.5rem;
}

.footer-col h5 {
  font-size: 0.85rem;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  font-weight: 700;
  color: var(--color-ink);
  margin-bottom: 1rem;
}

.footer-col a {
  display: block;
  color: var(--color-ink-soft);
  text-decoration: none;
  font-size: 0.95rem;
  margin-bottom: 0.6rem;
}
.footer-col a:hover { color: var(--color-bittersweet); }

.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 1rem;
  border-top: 1px solid var(--color-border);
  padding: 1.5rem 0;
  font-size: 0.85rem;
}

.footer-bottom p { color: var(--color-ink-soft); margin: 0; }

.footer-legal { display: flex; gap: 1.25rem; }
.footer-legal a { color: var(--color-ink-soft); text-decoration: none; }
.footer-legal a:hover { color: var(--color-bittersweet); }

/* ===== Responsive ===== */
@media (max-width: 980px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-portrait-wrap { max-width: 220px; margin: 0 auto; }
  .promo-card { grid-template-columns: 1fr; }
  .audit-grid,
  .help-grid,
  .offer-grid,
  .bio-grid,
  .newsletter-grid {
    grid-template-columns: 1fr;
  }
  .bio-grid { text-align: left; }
  .bio-visual { order: -1; min-height: 240px; }
  .carousel-row { grid-template-columns: 1fr 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 720px) {
  .container { padding: 0 1.5rem; }
  .nav { padding: 1.1rem 1.5rem; }
  .nav-links {
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: var(--color-cream);
    border-bottom: 1px solid var(--color-border);
    flex-direction: column;
    padding: 1rem 1.5rem;
    gap: 1rem;
    display: none;
  }
  .nav-links.open { display: flex; }
  .nav-toggle { display: flex; }
  .nav-cta { display: none; }
  .press-strip { justify-content: center; text-align: center; }
}

@media (max-width: 560px) {
  .carousel-row { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 1.5rem; }
  .hero-actions { flex-direction: column; align-items: flex-start; gap: 1rem; }
  .footer-bottom { flex-direction: column; text-align: center; }
  .newsletter-band { padding: 2rem 1.5rem; }
  .heading-row { align-items: flex-start; }
}